A contemporary Japanese-styled brand with a rascal playfulness which is always on the move to create and collaborate.
Furutu aims to spark laughter in customers' day to day life.
Represented by a series of “Fun-gry” fruit ambassadors based on the Japanese liquor provided. These fruits have their own characteristics representing the core concept of Furutu.
“The"Fun-gry" fruits are bored of being just fruits and decided to go rogue and want to do more…
They always do mischievous stuff and want to break the ground. They are plotting to plant a seed of excitement and get people drunk on happiness.”